If you think people aren't reading online reviews about you, think again. On the web, via computers, iPads, smartphones, and even car navigation systems and concierge services, customers are making choices about your business according to the reviews they see almost everywhere. So the customers you do see, and the ones that you don't, have all read them.
Harvard Business School research proved that an increase in online rating of just one extra star will increase a small business's Gross Revenues by 9%.
Every business is different - but nobody likes to eat in an empty restaurant. We use social media to keep you popular, or even make you popular, and get you that extra star. So the crowd will always love you.... And people will always follow the crowd.